DID YOU, FLORISTS, READY YOURSELF FOR THE CHRISTMAS SEASON?
Likeflorists, you know that Christmasactuallyis just around the corneruntilHalloweenbeginstosneakup on you. Some floristshaveasensethat Christmasisn'ta holidayexperiencefor the florist,butyouknewthat floral marketing ideas arewell knownthat work in getting thebusiness noticedand making sales much needed during the Christmas season.
STORE DISPLAY/ WINDOW
1.ThoughyouwillthinkthatChristmas is nowsomewhatearly tobe scheduled,I assure you.Startingwith Christmas floralads sooneris theperfectway toreachyourfuture buyers.Let's dive into the topfive happyways to market your Christmas floralcompany.
Visual merchandisingis somethingthatis wellknowninbroadbox storesthatcaninspirebrowsers to shop and feelat homeall thetime.
Yourshopspaceforflorists isnone other. It'sa must for Christmastimeif youhavea visuallyenticingChristmas window todrawpassers-by and then displayitemstoentertainyour shoppers.
I want you to go all out! I want you to go all out! Here and there aresomedecorativepieces, butweaimtodraw consumersand beunmistakableand lookabout that.
Enableyourimaginationtoburstwiththe furnishings ofyour Christmas –share imageson social media and watch your communitypauseand visitthe florist.
2.As afloralstore,youstill havetodevotesome time to your floral site,aside from workingon your flower shopdécor.Christmas online browserssurpass customerssothatyour website is festive andeasyto use.
Start off with afascinatinghomepage and list allthefabulous Christmasdealstoinspireyourgueststodo business. Providefreeshippingandexclusivegift item optionsforflowers.
MINI CHRISTMAS TREES
3.Wewill both acceptthatitis aseason-likedecorated Christmas Tree.Eachfloristcan therefore sellmini Christmas trees or boxwoodsthroughoutthe holiday season. The little fellasaretheideal presentfor awide rangeofstaff, apartments,and children in theirroomsto makeeveryone happyand festive.
Theseare very soldand Iwantyou toputthem in this season in your flower shop and on your floralblog.You canalsosellanydecorations with or without lights,whichcan bevery easy.
CHRISTMAS FLORAL WORKSHOP
4.Alot offloristsjumpattheFlowerWorkshop and I think it's awesome! Christmas is a time for familymeetingsand friends that youmight nothave seen in a while, so aflower studiois soversatileandlucrativefor Christmas.
Thekeyis tohavetheseformsbefore or after Thanksgiving before Christmas. Wreath-making is most popular Christmas workshops -everybody likestodecoratetheir door with a wreathofChristmas, so it is no brainer. Youmay, however, offerseveral different topics.If youhaven'ttried a Christmas workshopbuttry a Christmas workshop this seasonpleasebeconfident thatyousupportsocial media and evencontactyour local community paper for amessage.Have these a blast!
UNIQUE GIFT ITEMS
5.You arelosingall yearroundbutespeciallyduring the Christmas seasonif you have abrick and mortar anddon't deliverarangeofdonations. Butthere
areplentyofpresentsthat arewonderful forflowers andthosethat can bemadeby you uniquelywhere nobodyelsedoes,such as amazing giftsets, food packageswith plants. Theendgoal is to get people tobuyandenjoyyourpresentsand flowers.
This holiday season is not too latewhenyou want tomake uniquely special presents!Start shopping andmake lovelygift boxes forbothsexes including childrenwhoare theidealaddition to floral shopping and sell more during a holiday than flowers for some floral professionals. Send an emailupdateto yourexisting clientstoshowyouramazingnew giftpieces, bothinartisticand on social media. There are so manyforms of sellingthe floralcompany duringChristmas wetouchedon the top 5,andthis isjustaperfectplace to start if you are new to the floralindustry.
Generallyyou must be apartof thefamoussocial mediagroupsand postregularly,and youneedan email campaign to remind yourclientsof your brand anddealsat least once a month.Withthese marketingconceptsin place youwill pushmarketing to new excitingheightsin your flowerstore. That's all about selling fuel!